In summary, while initial indicators of EV adoption across the world are that the EV market is showing signs of significant growth across many nations, the disparity between Norway’s successful, ambitious approach and their progress ahead of many other nations is enormous.
There are five countries with announced fuel bans that haven’t made enough progress to feature in our top 10. France, Denmark, Ireland and Slovenia have seen their progress slowed by inactivity across our three touch points. As progressive policy has slowed, and it remains to be seen if attitudes remain proactive. For example, France’s market share of just 2.1% is not enough when its charge point accessibility and renewable energy usage are so slow.
Israel wasn’t included in our rank due to a lack of data regarding EVs. However, for these five countries, it’s imperative that they help facilitate the transition to EVs ambitiously in the next 10 years and beyond.
Notably, the USA and Japan don’t make our top 10, despite being two of the world’s largest automotive industries. Broadly, these nations are seeing stagnating growth in terms of EVs. Japan had a market share of just 1%, the lowest of any country in the top 15.
While the USA was pipped to 10th by Canada, without the incredibly ambitious efforts of California based Tesla, it’s incredibly unlikely that the USA would rank in our top 20. California alone would have an EV market share of almost 8% if considered on its own.
There’s no underestimating the importance of EV adoption over the course of the next 20 years, the important take-out from our research is that the road ahead for many nations will be difficult.
What’s clear is that the onus is not just on policy or governments, real progress is promoted when policy, consumers and the market shift their perspective and work in tandem.